# Brand Guidelines BASIS presents digital asset arbitrage and staking as premium financial infrastructure: precise, calm, and performance-led. Every expression of the brand should feel controlled, modern, and trustworthy. Designers, developers, marketers, and partners should use this guide to create a unified experience across product interfaces, campaigns, presentations, social assets, and external communications. {% hint style="info" %} Operator and jurisdiction: BASIS is operated by BASIS DIGITAL INFRASTRUCTURE LTD, a Seychelles IBC (LEI: [254900IX2F2KCWNSSS64](https://lei.bloomberg.com/leis/view/254900IX2F2KCWNSSS64)). {% endhint %} ## Logo ### Primary Logo ![BASIS Primary Logo](/files/Q42RCfkXBCRInDP3GB9O) Use the primary logo as the default brand mark in most applications. It should appear in website headers, product sign-in screens, investor decks, landing pages, sales materials, sponsorship placements, and partner pages where full brand recognition is required. ### Wordmark Logo ![BASIS Wordmark Logo](/files/NjqxHi3DcGGkGHDUidtg) Use the wordmark logo when horizontal space is limited or when the brand has already been clearly introduced. Ideal placements include navigation bars, footers, document headers, email signatures, and editorial-style layouts. ### Vertical Logo ![BASIS Vertical Logo](/files/CyVplh4U5p3HfvRbmcbg) Use the vertical logo in square or portrait-oriented formats such as presentation covers, profile cards, signage, social creatives, app splash screens, and narrow print placements where a stacked lockup performs better than a horizontal one. ### Logo Icon ![BASIS Logo Icon](/files/64tjv8RDt9g9Zb4YgDAj) Use the logo icon for compact digital applications such as favicons, app icons, interface markers, social avatars, and badges. The icon should not replace the full BASIS logo on first mention in marketing or formal documents. ### Base58 Labs Logo !\[Base58 Labs Logo]\(../.gitbook/assets/Base58 Labs-logo.png) Use the Base58 Labs logo only in corporate attribution, legal materials, infrastructure references, or approved co-branded communications where the relationship to the underlying organization must be shown. It must not replace the BASIS logo in product-facing communications. ## Logo Usage Rules ### Minimum Sizes | Logo Type | Print Height | Digital Height | Notes | | ---------------- | ------------ | -------------- | ---------------------------------------------- | | Primary Logo | 12 mm | 40 px | Default minimum for clear recognition | | Wordmark Logo | 10 mm | 32 px | Use only when typography remains fully legible | | Vertical Logo | 18 mm | 56 px | Best for stacked layouts and cover treatments | | Logo Icon | 6 mm | 24 px | Smallest approved size for UI and app use | | Base58 Labs Logo | 10 mm | 32 px | Corporate and attribution use only | ### Approved Color Combinations | Logo Version | Foreground Treatment | Background | Recommended Use | | ---------------- | ----------------------------------------------- | ------------------------------------------------------- | --------------------------------------------------- | | Primary Logo | Original supplied artwork | White or Porcelain White | Standard brand usage | | Primary Logo | White | Deep Slate Blue or Obsidian Black | Dark sections, overlays, presentations | | Wordmark Logo | Deep Slate Blue | White or Porcelain White | Editorial, minimal, and navigation use | | Wordmark Logo | White | Deep Slate Blue or Obsidian Black | Inverse navigation and dark UI | | Vertical Logo | Original supplied artwork | White or Porcelain White | Covers, posters, profile layouts | | Vertical Logo | White | Deep Slate Blue or Obsidian Black | Dark marketing panels | | Logo Icon | Deep Slate Blue | White or Porcelain White | Light UI surfaces and favicons | | Logo Icon | White or Soft Amber Gold | Deep Slate Blue or Obsidian Black | Dark UI, badges, app markers | | Base58 Labs Logo | Original supplied artwork or white mono version | White, Porcelain White, Deep Slate Blue, Obsidian Black | Legal, attribution, and approved corporate contexts | ### Clear Space Rules * For the primary, wordmark, vertical, and Base58 Labs logos, define x as the height of the capital B in the wordmark. * Maintain at least 1x clear space on all sides of the logo. * For the icon-only mark, define x as one quarter of the icon width and maintain at least 2x clear space on all sides. * Increase clear space to 1.5x when placing the logo beside partner marks, charts, tables, or dense navigation. * Keep the logo at least 1.5x away from the edge of a page, card, screen, or frame. * No text, imagery, chart lines, borders, buttons, or icons may enter the clear space area. ### Logo Usage Restrictions * Do not stretch, compress, or distort any logo file. * Do not redraw or rebuild the logo manually. * Do not change the logo colors outside the approved palette. * Do not place the logo on low-contrast backgrounds. * Do not apply gradients, bevels, chrome effects, or metallic filters. * Do not add drop shadows, glows, or outlines. * Do not rotate, tilt, flip, or skew the logo. * Do not crop the logo or place it too close to an edge. * Do not rearrange the symbol and wordmark into custom lockups. * Do not use the icon alone as the first or only identifier in formal marketing materials. * Do not place the logo over busy photography without a solid or darkened overlay. * Do not fill logo letters or shapes with textures, images, or patterns. * Do not use outdated, compressed, or low-resolution logo exports. * Do not pair the logo too closely with other marks without clear separation and hierarchy. ## Logo Misuse Examples 1. Stretching the wordmark to fill a banner width: This distorts the geometry and weakens recognition. 2. Placing the white logo on a Soft Amber Gold background: This creates insufficient contrast. 3. Using the full-color logo on top of a detailed chart screenshot without an overlay: This reduces legibility. 4. Adding a glow, shadow, or embossed effect to make the logo appear more premium: This is not an approved treatment. 5. Rotating the icon 45 degrees for a campaign graphic: This changes the mark and damages consistency. 6. Stacking the symbol and wordmark manually instead of using the approved vertical logo file: This breaks brand construction. 7. Using the icon as a watermark pattern behind body copy: This creates noise and distracts from the message. 8. Changing the logo to match a partner or campaign color palette: BASIS logos must stay within approved brand colors. 9. Replacing the BASIS logo with the Base58 Labs logo in product marketing: This confuses brand roles. 10. Applying a thin outline around the logo on light cards: Outlines are not approved. 11. Cropping the logo into a circular avatar when the icon file should be used instead: Use the icon for compact or circular applications. 12. Placing the logo directly against a page edge or card edge: Respect minimum clear space at all times. ## Color Palette ### Primary Colors | Name | HEX | RGB | PMS | | --------------- | ------- | ------------- | ----------------- | | Soft Amber Gold | #EEBB75 | 238, 187, 117 | PMS 7408 C | | Deep Slate Blue | #45525E | 69, 82, 94 | PMS 432 C | | Porcelain White | #E3E3E3 | 227, 227, 227 | PMS Cool Gray 1 C | ### Neutral Colors | Name | HEX | RGB | PMS | | -------------- | ------- | ------------- | ------------- | | Obsidian Black | #050505 | 5, 5, 5 | PMS Black 6 C | | White | #FFFFFF | 255, 255, 255 | N/A | Note: PMS values are nearest print matches and should be validated against production proofs. ### Color Usage Guidelines * Soft Amber Gold: Use as a premium accent for primary calls to action, key metrics, highlights, badges, active states, and selective chart emphasis. Keep usage controlled so it feels valuable rather than decorative. * Deep Slate Blue: Use as the primary brand anchor for navigation, dark sections, secondary buttons, panels, headings, and interface framing. It communicates stability, discipline, and depth. * Porcelain White: Use as the standard light background for app surfaces, content blocks, cards, and documentation pages. It provides softness without the starkness of pure white. * Obsidian Black: Use for high-emphasis text, premium dark surfaces, dark mode foundations, and high-contrast visual anchors. * White: Use for reversed text, spacious layouts, and clean presentation surfaces. * In most layouts, keep Soft Amber Gold to a minority role. As a practical rule, it should usually occupy no more than 10 to 15 percent of a screen or page. ### Accessibility and Contrast * Design all interfaces and materials to meet WCAG 2.1 AA at minimum. * Body text must maintain a contrast ratio of at least 4.5:1. * Large text and essential UI components must maintain at least 3:1. * Use non-color signals for state changes such as icons, labels, borders, or position shifts. * Focus states must remain visible on both light and dark surfaces. | Background | Recommended Text Colors | Approx. Contrast Ratio | Guidance | | --------------- | --------------------------------------- | ---------------------- | ----------------------------------------------------------------------- | | White | Obsidian Black, Deep Slate Blue | 20.3:1, 8.0:1 | Best for body text, docs, and tables | | Porcelain White | Obsidian Black, Deep Slate Blue | 15.8:1, 6.2:1 | Excellent for long-form reading | | Soft Amber Gold | Obsidian Black, Deep Slate Blue | 11.6:1, 4.6:1 | Use Obsidian Black for long text, Deep Slate Blue for short labels only | | Deep Slate Blue | White, Porcelain White, Soft Amber Gold | 8.0:1, 6.2:1, 4.6:1 | Use White for primary text and controls | | Obsidian Black | White, Porcelain White, Soft Amber Gold | 20.3:1, 15.8:1, 11.6:1 | Ideal for high-contrast premium sections | {% hint style="info" %} Avoid Soft Amber Gold text on White or Porcelain White. Avoid White text on Soft Amber Gold. Avoid Obsidian Black text on Deep Slate Blue. {% endhint %} ### UI Component Color Application | Component | Background | Text or Icon | Border | Notes | | -------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ | ------------------------------------------------------- | ---------------------------------------------- | ------------------------------------------------------------- | | Button, primary | Soft Amber Gold | Obsidian Black | None or Soft Amber Gold | Main conversion action | | Button, secondary | Deep Slate Blue | White | Deep Slate Blue | Supporting action | | Button, tertiary | Transparent | Deep Slate Blue | Deep Slate Blue | Low-emphasis action | | Cards | White or Porcelain White | Obsidian Black for titles, Deep Slate Blue for metadata | Deep Slate Blue at low opacity | Keep surfaces clean and premium | | Backgrounds | Porcelain White for app shell, White for content, Deep Slate Blue or Obsidian Black for premium bands | Inverse text on dark backgrounds | None | Avoid large uninterrupted Soft Amber Gold fields | | Borders and dividers | Transparent on light surfaces or subtle Deep Slate Blue tint | N/A | Deep Slate Blue on light, White tint on dark | Use lightly, not as heavy frames | | Text | Obsidian Black for primary, Deep Slate Blue for secondary, White for inverse, Soft Amber Gold for emphasis only | N/A | N/A | Never use Soft Amber Gold for paragraphs on light backgrounds | | Alerts | Soft Amber Gold tint with Obsidian Black text for premium notices, White or Porcelain White fill with Deep Slate Blue accent for informational notices | Match label color | Deep Slate Blue or Soft Amber Gold accent line | Always pair color with icon and label | ## Typography ### Primary Typeface: Conthrax Semibold * Use for headlines, hero sections, section titles, and key numeric callouts. * Use it sparingly so it retains impact. * Do not use italic on Conthrax. * Keep Conthrax settings clean and geometric. No outlines, shadows, or effects. * Best practice: limit Conthrax headlines to one or two lines whenever possible. ### Secondary Typeface: Poppins | Weight | Numeric | Usage | | -------- | ------- | ------------------------------------------------------------ | | Light | 300 | Spacious supporting copy, pull quotes, large-format captions | | Regular | 400 | Default body copy, UI descriptions, form text | | Medium | 500 | Labels, tabs, metadata, small UI headings | | Semibold | 600 | Buttons, emphasis, table headers, key supporting titles | ### Type Scale (Web) | Element | Font | Size | Weight | Line Height | Letter Spacing | | ------- | ----------------- | ---- | ------ | ----------- | -------------- | | H1 | Conthrax Semibold | 56px | 600 | 64px | 0.02em | | H2 | Conthrax Semibold | 40px | 600 | 48px | 0.02em | | H3 | Conthrax Semibold | 32px | 600 | 40px | 0.015em | | H4 | Conthrax Semibold | 24px | 600 | 32px | 0.01em | | Body | Poppins Regular | 16px | 400 | 24px | 0 | | Caption | Poppins Regular | 12px | 400 | 18px | 0.01em | | Label | Poppins Medium | 14px | 500 | 20px | 0.02em | | Button | Poppins Semibold | 16px | 600 | 20px | 0.02em | ### Typography Rules * Use Conthrax Semibold for display moments only. * Set all long-form copy in Poppins. * Never italicize Conthrax. * Keep minimum web body size at 16px for readability. * Use sentence case for most product and marketing copy. * Reserve all caps for very short tags or labels only. * Use tabular numerals for balances, yields, latency metrics, timestamps, and performance figures. * Do not mix more than three weights on a single screen or page. * Do not stretch, outline, shadow, or skew type. * Keep paragraph widths readable. Long-form text should usually stay within 60 to 80 characters per line. * Use consistent spacing above and below headings. Do not rely on random line breaks for layout. * When writing Booster terms, BHLE metrics, or funding figures, use exact approved formatting. ## Iconography * Use line icons with a 2px stroke. * Corners should be rounded, not sharp. * Icons should feel clean, technical, and understated. * Favor simple geometry over decorative detail. * Use one visual family across a product surface or campaign. | Size | Use Case | | ---- | ------------------------------------------------------ | | 16px | Dense tables, inline labels, compact status indicators | | 20px | Default UI controls and navigation | | 24px | Buttons, cards, and feature lists | | 32px | Empty states, highlights, marketing panels | Color usage for icons: * Use Deep Slate Blue icons on White or Porcelain White backgrounds. * Use White or Porcelain White icons on Deep Slate Blue or Obsidian Black backgrounds. * Use Soft Amber Gold for active, premium, or highlighted icon moments only. * Use Obsidian Black when maximum contrast is needed on Soft Amber Gold. Do-not rules for icons: * Do not mix line icons with filled or duotone icons in the same cluster. * Do not use stroke widths other than 2px in the default system. * Do not apply gradients, glows, shadows, or 3D effects. * Do not use unsupported asset symbols or token icons outside BTC, ETH, SOL, and PAXG. * Do not rotate icons for decoration unless the icon is directionally meaningful. * Do not use icons as filler. Every icon should support meaning, navigation, or emphasis. ## Motion and Animation Core principles: * Keep motion subtle, professional, and purposeful. * Use animation to clarify state change, not to entertain. * Motion should support perceived precision and control. Duration guidelines: | Motion Type | Duration | | -------------------------------- | ---------------- | | Micro interaction | 100ms | | Standard UI transition | 200ms | | Page, modal, or panel transition | 300ms | | Continuous loading or shimmer | 1000ms to 1200ms | Easing guidelines: * Use ease-in-out for most transitions. * Use ease-out for entrances and reveals. * Use linear only for progress indicators, loaders, or continuous skeletons. What not to animate: * Do not animate logo proportions, shapes, or lockup relationships. * Do not bounce, overshoot, or spin primary UI elements. * Do not constantly animate balances, pricing panels, or charts on refresh. * Do not use aggressive parallax or cinematic motion in core financial workflows. * Do not flash alert colors repeatedly. * Do not animate typography letter spacing or kerning as a decorative effect. {% hint style="info" %} Honor reduced-motion preferences across product and web experiences. Essential state changes must remain understandable without animation. {% endhint %} ## Imagery and Art Direction * Use refined, high-contrast imagery that suggests precision, liquidity, architecture, systems, and calm performance. * Favor abstract data surfaces, geometric patterns, premium material cues, and real product interface crops. * If asset visuals appear, use BTC, ETH, SOL, and PAXG only. * PAXG should be presented as a live, premium asset within the platform, not as a future feature. * Keep compositions uncluttered and spacious. * Use Deep Slate Blue and Obsidian Black as primary framing tones, with restrained Soft Amber Gold accents. * Photography should feel composed and professional, not noisy or celebratory. Avoid: * Generic coin piles * Rockets, moon imagery, or exaggerated “get rich” tropes * Neon chaos, gaming aesthetics, or meme culture * Fake dashboards or invented performance visuals * Overly literal luxury clichés such as ornate vaults or theatrical gold props ## Layout and Spacing * Use an 8px base grid for digital products and marketing pages. * Preferred spacing scale: 8, 16, 24, 32, 48, 64, 96. * Default card padding: 24px on desktop, 20px on mobile. * Default section padding: 96px desktop, 64px tablet, 40px mobile. * Default corner radius: 12px for cards, 10px for buttons, 8px for small inputs. * Keep long-form text blocks to a maximum readable width of about 720px. * Align content to consistent columns. Avoid arbitrary centering for dense information. * Use whitespace to communicate confidence and hierarchy. ## Tone and Voice ### Brand Attributes | Attribute | Description | | --------------- | ---------------------------------------------------------------------- | | Precise | BASIS speaks with accuracy, clear structure, and measurable proof. | | Premium | The tone should feel elevated, selective, and composed. | | Calm | Messaging should reduce noise and increase confidence. | | Credible | Claims should be factual, specific, and supportable. | | Transparent | Product limitations and terms should be stated clearly. | | Performance-led | BASIS emphasizes execution precision, speed, and disciplined outcomes. | ### Writing Examples (Good vs Bad) | Context | Good | Bad | | ------------------ | ------------------------------------------------------------------------------------- | ------------------------------------------ | | Brand positioning | BASIS is built for premium execution precision and disciplined staking participation. | BASIS helps you get rich fast with crypto. | | Asset support | Supported assets are BTC, ETH, SOL, and PAXG. | We support a wide range of tokens. | | PAXG status | PAXG is live on BASIS. | PAXG is live. | | USDT explanation | USDT is for internal accounting only and cannot be deposited or withdrawn. | Deposit USDT to start. | | Booster messaging | Choose a 14D, 30D, 90D, or 180D Booster for increased benefit tiers. | Pick any lockup for bonus rewards. | | Engine performance | BHLE delivers sub-50μs latency and 100,000+ OPS. | Our engine is insanely fast. | | Funding proof | BASIS has raised $35M in Pre-Series A funding. | BASIS is just a small early experiment. | | CTA tone | Explore the platform. | Moon your portfolio now. | ### Writing Rules * Lead with clarity before excitement. * Sound confident, not loud. * Prefer short, direct sentences for critical product claims. * Use exact approved numbers, terms, and product facts. * Always list supported assets as BTC, ETH, SOL, and PAXG only. * When referencing PAXG, treat it as live and active. * When referencing USDT, always state that it is for internal accounting only and cannot be deposited or withdrawn. * Write Booster terms exactly as 14D (+10%), 30D (+20%), 90D (+50%), 180D (+100%, 2x). * Use “execution precision” or “routing optimization” when describing advanced trade handling. * Avoid slang, memes, hype, and exaggerated urgency. * Do not imply guaranteed profits, guaranteed yield, or risk-free outcomes. * Use numerals for product metrics and funding figures. * Explain technical performance in plain language, then support it with proof. * Distinguish clearly between BASIS as the product brand and Base58 Labs when corporate attribution is required. * Keep public-facing language premium and measured, even in sales copy. * Use sentence case for most UI and marketing text. ## Product Messaging Reference ### Approved Platform Summary BASIS is a premium cryptocurrency arbitrage and staking platform built around execution precision, modern product design, and high-performance infrastructure. Public messaging should consistently reflect control, transparency, and measurable capability. ### Approved Product Facts | Topic | Approved Wording | Notes | | --------------------- | ---------------------------------------------------------------------------------------------------- | ----------------------------------------------------- | | Supported assets | BTC, ETH, SOL, and PAXG only | Do not imply broader asset support | | PAXG | PAXG is live | Never describe it as upcoming | | USDT | USDT is for internal accounting only and cannot be deposited or withdrawn | Required whenever USDT is referenced | | Booster | 14D (+10%), 30D (+20%), 90D (+50%), 180D (+100%, 2x) | Use exact formatting | | BHLE | BHLE delivers sub-50μs latency and 100,000+ OPS | Preferred performance statement | | Funding | $35M Pre-Series A raised | Use exact amount and round | | Corporate identifiers | LEI [254900IX2F2KCWNSSS64](https://lei.bloomberg.com/leis/view/254900IX2F2KCWNSSS64), IBC reg 248559 | Use in formal decks, legal docs, and vendor materials | | Naming | BASIS for the platform, Base58 Labs for corporate attribution only | Keep roles distinct | ### Restricted or Incorrect Wording | Avoid | Use Instead | | ----------------------------------------------------- | ------------------------------------------------------------------------- | | Broad statements about many supported assets | BTC, ETH, SOL, and PAXG only | | Any suggestion that PAXG is not yet active | PAXG is live | | Any wording that implies USDT deposits or withdrawals | USDT is for internal accounting only and cannot be deposited or withdrawn | | Generic lockup bonus language | 14D (+10%), 30D (+20%), 90D (+50%), 180D (+100%, 2x) | | Vague performance claims | BHLE delivers sub-50μs latency and 100,000+ OPS | | Hype-first performance language | Precise, factual, measurable language | | Casual or meme-driven conversion copy | Premium, calm, and direct calls to action | | Using Base58 Labs as the product-facing brand | Use BASIS as the product-facing brand | ## Contact * Brand inquiries: * Media and press: --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. 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